When most marketers decide to start selling information products online, they usually start selling ebooks. But did you know that you can offer the same information in a slightly different format and actually make more money? It’s true. And that’s exactly what you’ll learn how to do in this article.
Let’s consider for a moment the different ways you can deliver content. We’ll focus mainly on the online methods, although you certainly can deliver physical products such as books and home study courses and live events such as teleseminars.
Here are the main downloadable options:
* Ebooks and reports. Almost everyone who sells information online offers ebooks and reports. Usually, these are low-priced ($50 or less) and sometimes free. It’s a great choice for entry-level products to pull people into your sales funnel.
* Audios. Audio interviews and audio ebooks have a slightly higher perceived value. That means you can take the same information as an ebook, turn it into an audio and charge a higher price.
* Videos. Videos are the next step up, meaning you can take the same information as offered in an ebook or audio, turn it into a video and people will consider it to be worth more. Naturally, that means you can charge more.
* Membership sites. The perceived value of a membership site largely depends on what you’re offering in the site. For example, an ebook-only membership site is going to have a lower perceived value than a site that includes videos.
Now, you may want to incorporate all four of these products into your sales funnel. For example: You can use your ebooks as entry-level products, your audios and videos as intermediate products, and your membership sites for your expert-level products.
But here’s another idea…
Just skip all the other products and get people directly into your membership site. Indeed, you can use your membership site as a sales funnel. That means you can offer free “bronze” memberships and then upgrade your free members to paid memberships.
If you’ve spent any time studying membership site marketing before, then you already know just how profitable it can be. In fact, I bet you’ve even crunched the numbers before. For example, if you get just 1000 members paying you $17 a month, you pull in a cool $17,000 every month.
Well – close but not quite.
You’d pull in $17,000 every month only IF you can keep all 100 of those members… or if you can rapidly replace the members who are constantly quitting the site. Most marketers can’t do that. And so their sites eventually just make a couple hundred dollars a month.
You see, that’s because most membership site marketers don’t consider the churn rate (that’s the number of people who’ll drop out of your site every month). Truth is, most customers who are paying a monthly fee in a recurring membership site cancel after just three, four or maybe five months (if you’re lucky). And so you need to work hard all year around just to keep your membership numbers up.
Now before you toss out the idea of running a membership site, let me tell you that there is an easier and FAR more profitable way to do it. And best of all, it’s easy to get members because you don’t even have to sell anything on the front end.
Sound a little too good to be true? It’s not. And if you act right now, you can get all the details for free. Go to Membership Marketers Club now to find out how you can triple YOUR membership site profits!
Everyone says, “Invest your money!” They’re right. But don’t make a move until you read this article.
You see, many people choose to blindly invest their money. For example, their friend gives them a “hot tip” in the stock market, so they sink a few thousand dollars on a risky and volatile start-up company stock. Or they decide to yank out their life savings and invest it in their business. Or they sink money into real estate because they hear flipping property is lucrative.
Are these viable ways of investing your money? Sure. But only for the right person. If you put these investment strategies in the wrong hands, they’re disastrous. And if you don’t execute your strategy the right way, you’ll lose money.
And that’s because your investment strategy needs to be suited to your lifestyle, your personality and your investment goals. If risky investments make you more nervous than a long-tailed cat in a room full of rocking chairs, then you need to avoid aggressive, high-risk investments.
On the other hand, if you’re comfortable with risk and if you have plenty of time to save, then including high risk, high reward investments in your investment portfolio might be right for you.
Before you invest in anything – whether by pumping more money into your business or buying real estate or buying stocks – consider these factors:
* Your age. If you’re standing on the threshold of retirement, it doesn’t make any sense to invest in high-risk ventures. If you lose your money, you don’t have enough time to earn it back. But if you’re still young (under 40), then you can balance your portfolio with low, medium and high-risk investments.
* Your goals. What are you saving for, how much do you need, and how quickly do you need the money? Obviously, the answers to this question will affect your investment strategy.
For example: If you need $10,000 to help pay for a wedding in a year, then doing something like investing in your business and putting the resultant earnings in a high yield savings account makes sense.
Another example: If you need to make a million dollars for your retirement in 20 years, then you’re going to need to choose to invest more aggressively in order to make that money.
* Your risk tolerance. Finally, one of the last major factors you need to take into consideration is your own personal tolerance for risk. Specifically, do you worry about money? Do you feel comfortable risking it?
You see, it’s not a good idea to invest in high risk, high-reward investments if worrying about your money keeps you up at night and gives you an ulcer. If just thinking about certain investment strategies makes you break into a cold sweat, then you need to find a strategy that can grow your money without you worrying about.
Once you’ve assessed your “investment personality” using the factors above, you’re almost ready to start investing. But before you can watch your money grow, you need to first discover the secrets of plugging up the money leaks that are currently draining your bank account. And you can learn these secrets and more – for FREE – by going to the Wealth Upgrade Club now!
Are you tired of experimenting with the strategies and ‘secret formulas’ handed out willy-nilly by the SEO gurus? While they may work for some, finding a usable and cost effective strategy is more complex that simply brute-forcing your website to the top of the search engine rankings. In addition to this, many of the super effective courses offered at high prices put your rankings at risk by forcing you into poor positions and making you use deceptive and unethical techniques to climb to the top.
Don’t fall victim to these SEO hustles. SEO isn’t something that you need the guidance of a guru to excel in. By applying some simple principles and innovative strategies, you can make sure that your SEO efforts aren’t in vain, and are producing measurable and noticeable results for you. SEO isn’t just about producing a small return on your time input, it’s about creating the DNA and marketing muscle that gets you noticed, creates massive sales successes, and puts you on the map next to the big players.
Google is possibly the greatest equalizer of our times. With small new operators ranking alongside corporate giants, the whole nature of internet commerce has changes. Twenty years ago you needed hundreds of thousands, possibly even millions of dollars to create a large scale marketing campaign and master the airwaves. Now you can beat even the richest and most bloated corporate giant with a simple SEO strategy that innovates where others haven’t, and works where others have failed.
The greatest thing about SEO is that it isn’t something that’s bound by cost. By applying effort and innovation in place of million dollar marketing muscle and dumb money, you can multiply your efforts, produce a massive return on investment, and build a massively lucrative online business.
These techniques aren’t limited to the gurus and the OCD mega-marketers. They’re available to you and me, just as they should be. However, you need to apply yourself in order to get the most from them. SEO mega-returns won’t just fall into your lap — they require a great strategy and some perfect execution. Thankfully, you can use the strategies in this free report to make sure that you craft a great SEO strategy.
The money is out there, the customers are waiting, and the competition is fierce. Where are you? Get your business out there at the top of the searches and watch the money come rolling in. By using the simple strategies and innovative advice laid out in this free report, you can master the search engines, supercharge your online income, and slide your websites into the spotlight.
Creating content for your websites and affiliate pages is a time consuming endeavour. Whether you’re trying to create the ultimate article marketing resource of simply building basic content to add to your PPC websites, research time and writing time add up and seem to create endless periods of writing. If you’re no stranger to inactivity and distraction in your writing goals, it’ll come as no surprise to know that there are some great ways to optimise your writing to keep both time and effort down. Don’t spend your precious time writing 24/7 — instead, apply the basic principles and tactics that can cut your writing down to a small, easily manageable box on your timetable.
How do the star writers operate? Firstly, they limit themselves to topics that they truly understand. This doesn’t mean that they only ever write about a certain subject, just that they use their own lens to make sure that their content is build with expertise behind it. When you really understand a topic, the writing comes both more simply, more fluently, and more quickly. By doing even a small preliminary round of research and investigation, you can cut your writing time down to a fraction of what it would otherwise be.
Another great tactic is to batch similarly themed articles together for one work session. Instead of going through your articles in an unorganised list, you can group articles by subject, theme and writing style to make sure that you stay at 100% creativity and productivity throughout your entire writing session. Don’t fall short of your targets by performing crutch activities; invest some time into arranging your articles and eliminate those time-wasting activities.
While these tips will help you get on the path towards quicker, higher quality writing, they’re really just the beginning. In order to truly optimise your writing, you need to spend a small amount of time auditing and understanding how great and efficient writing comes into existence. This free report is packed with information and strategy for any article writer, and is the perfect resource for you to use to optimise your writing speed and strategy.
Don’t spend hour after hour creating uninspired and bland articles. By investing a small amount of time into reading this free report, you’ll save hundreds of hours from your article writing time. Optimise, maximise and liberate yourself from article writing with this free report.
Should you sell products that people need? The answer might surprise you. And that’s because the answer is “not always.”
You see, lots of beginning marketers start out by creating products that people need. But here’s the thing: Needing a product and WANTING a product are not the same thing. If you’re creating products that people need but don’t want, you’ll go bankrupt trying to persuade your prospects that they should want your product.
Instead, start by figuring out what your prospects want. (If they also need the product, that’s even better).
Let me show you what I mean…
What does a male college student need? He needs to get good grades. He needs to attend class. He needs to start getting higher grades on his exams.
But not every college student wants those things. There’s a group of college students who want to play sports and party. Going to class and getting good grades sit low on their priority list (probably somewhere near “cleaning the apartment”).
And that means that if you try to sell something that this group needs, like a “How to Get Straight As” book, you’ll fail. Miserably. That’s because they don’t want it.
If you want to make money, you have to figure out what this group wants. You have to figure out what they’re already buying. And then you have to create something a little better.
For example, maybe this particular niche market devours books about drinking games. Or maybe this group wants to know how to go on a cheap spring break vacation to party spots like Cancun. Or who knows, perhaps this group wants to know how to get washboard abs so they can look great on the beach during spring break.
See what I mean? Bottom line is this: If you give people what they want (even if you don’t think they need it), you’ll find the money. And if you give people products they both want and need, you’ll do even better.
And now for the million-dollar question…
How do you find out what people want?
Some experts suggest that you survey your market. You ask them. But you know what? While surveys can give you some interesting insights and ideas you’d never thought about before, surveys can also be biased. Just because someone says they would buy a certain type of product doesn’t mean they actually would buy it if the opportunity arose.
So here’s what you do instead…
Find out what your market is ALREADY buying. Now you don’t have to guess whether the survey is accurate. You don’t have to predict what your market would do in “real life.” You find out for sure by seeing where your market already spends their money.
If you’re selling information products (like ebooks), then you can start by:
* Finding out what’s selling on Clickbank.com
* Finding out what kinds of books your market is buying on Amazon.com.
* Finding out what the top websites in your niche are selling and advertising. (Just search for your main keywords in Google and see what your competitors are selling.)
It’s that easy.
Now, just knowing you need to create a product that your market wants isn’t going to automatically put profits in your pocket. You also need to figure out what kind of product you should create. And you need to learn the secrets of creating hot products, fast.
You can learn about these issues and more by grabbing your free Product Profits Club Silver membership. You’ll save time and money once you know these product creation secrets! Click here to claim your free membership right now…
You’re in business because you want to make money, right?
Of course. You need to pay your bills, put food on the table and enjoy some of the finer things in life. And there’s nothing wrong with that. Your business should be profitable enough to take care of all your wants and needs.
But here’s the thing: If you focus solely on your needs and wants, your business is going to sink faster than a ten-pound brick.
You see, a good business person knows that profitable businesses sprout from the desire to help others. If you focus on your customer’s problem and how you can help him, your business will make more money than you know what to do with.
But some marketers get this backwards. Instead of focusing on their customers’ problems, they focus on their own problems. The business person starts thinking about the lifestyle he wants to achieve. He thinks about how much money he needs to make the mortgage this month. And he starts thinking in terms of “units” and prices.
Then the number crunching starts.
For example, “If 50 people buy my $100 product, I’ll make $5000 this month. But I need closer to $10,000 this month… so I need to find 100 people who’ll buy the product. Or I need to jack the price to $200. Or I need to…” (Well, you get the idea.)
And so the marketer runs off to create a killer promotion.
Except here’s the problem: He’s still crunching those numbers. He’s still thinking about what HE wants. And the prospect who’s reading these promos is starting to get the feeling that the marketer cares more about profits than about solving problems.
You’ve probably experienced this yourself as a customer. You get the sense that the marketer doesn’t even care about it. Maybe you felt this way because of a desperate, pushy email you received. Or perhaps you got this feeling the last time you negotiated a purchase with a slick used car dealer.
Your prospects feel the same way. They want to be treated with respect by marketers. They want marketers who truly care about them. And if they get the feeling that you don’t really care about them, they’ll take their business somewhere else.
But you can prevent this and keep more money in your pocket simply by making one simple mindset shift. Namely, instead of thinking about your problems (e.g., your mortgage and other bills), think about how to solve your customers’ problems. When you give people what they want, you naturally get what you want too.
Yes, it is really that simple.
However, that’s not the only mindset shift you need to make in order to grow a profitable business. You also need to find out how to think like a wealthy entrepreneur. You need to start thinking like a project manager and stop trading your time for meager earnings. You need to distance yourself from the toxic people who want to sabotage your success.
Fortunately, it’s not hard. And better yet, you can learn these secrets for free!
I’m going to share my secrets with you today… this is the stuff that fuels our business and enables us be successful and remain one step ahead of most our competition.
But I have to warn you this is not sexy!
In a minute you’ll more than likely say “this is not for me”, “I’m not big enough”, “I can’t afford it” or something like that, and you’ll close down this blog and go do something unproductive like playing bejewelled on Facebook.
I know you will – or rather I know 99% of you will… and that’s perfectly fine, because it’s what makes the rest of us successful.
Hmm might need a second warning here – you might not like what you read, but it’s the simple truth!
So the topic for today is Outsourcing!
Did you hear that? The sound of a hundred people closing this blog!
But congratulations for still being here – you are about to discover something that can literally transform your business and life overnight. But first we need to debunk some myths…
Outsourcing is not for me!
Wrong outsourcing is for everyone. There is virtually no activity that cannot be outsourced and you’ll be amazed at what you get highly skilled people to do for $10-$100. Did you know that you can start outsourcing with just $50 a month? I’ll show you how in a bit.
Your time has value
Nothing is ever free and neither is your time. 2 hours spent on a task could have been 2 hours spent on something that makes you money. Perfect example… I needed this blog upgraded to the new WP today, it would have taken me an hour to do it. But instead I paid someone else $35 to do it for me… In turn that allowed me to write a couple of promotional emails (that made me a LOT more than $35). The cost of outsourcing here was not $35 – the cost of not outsourcing however would have been several hundred dollars in lost profit… This is very much a mindset thing and I hope you are following me so far.
Don’t even try this
A common mistake in internet marketing is thinking that you need to learn every skill yourself. NO focus on the one skill you are good at (hopefully that falls in the marketing area if not team up with another internet marketer!)
If you don’t know html then don’t try to learn it – there are people all over the world who can build you a website for $50. If you need graphics don’t spend hours learning photo shop only to end up with something half assed. And don’t even get me started on writing content, that’s probably the easiest thing to outsource.
Think about it… does the CEO of an offline company need to be involved with every step in manufacturing process? Nope, she needs to know what’s going on, lead and delegate and perform “quality control”. You need to make yourself the “CEO” of your internet marketing business.
But I’m just getting started!
All the more reason to start outsourcing. If you are new you are probably missing a lot of steps in your business. Here’s an example:
You don’t have an autoresponder set up and Aweber quite frankly mystifies you… Instead of giving up and never building that list (you really do need) or spending hundreds of frustrated hours trying to figure it out… Wouldn’t it be better to go to Rentacoder, pay $20 and have an expert set your autoresponder up in less than an hour?
It’s never too early to start outsourcing, if anything I regret not starting sooner!
Marketing creates, Outsourcing fulfills
Obviously writing articles, setting up simple websites and autoresponders is just the beginning…
I truly believe that every single one of my members and subscribers have a great product idea in their head and at least a basic understanding of how to market such a product… Unfortunately all those products will never see the light of day (ok maybe they will, but only because someone else gets the same idea later).
What if you started outsourcing and got that product created, while spending your time building the list, making the marketing plan etc. Ladies and gentlemen that’s how it’s done!
All the big marketers do not create everything themselves, they write the plans, spec it out, check the work, make changes and maybe assemble the final product. Nothing wrong with that, Bill doesn’t write every line of MS code either.
I was stupid!
I resisted outsourcing for the longest time and it has cost me a LOT of money. Sure I got programmers in to do the stuff I couldn’t, but I was one of those “I can do it all” types (I still am unless my business partner Cindy kicks me in the ass).
I had this silly idea that it was faster for me to do stuff that it would be to write down instructions for someone else to do it. That is true to some degree (if you have the skills), but it nearly cost me a nervous breakdown with stress (not kidding here).
And here’s the secret… those instructions… you only have to write them once, as long as you follow a system or template, they can be used over and over again. And that system is our big secret…
The Outsource Method
Our buddies Marc Lindsay and Daniel Turner have an awesome product called Outsource Method. This is our blueprint, actually more like business bible… because we do follow it religiously.
When we need stuff done we simply follow their templates for posting the jobs, and speccing the work. And we follow it for hiring people… it’s more than just an outsourcing guide, it’s virtually a complete business plan, and as I said it’s what fuels our business.
But as I also said earlier outsourcing is not a sexy topic – everyone needs it, but it’s not sexy. So I’m not going to bore you with what’s inside this course… Instead I’m going to set you a simple task…
Go Steal Their Course!
Right now Marc and Daniel are giving the whole thing away when you sign up for a $1 trial… I don’t care if you go in there, download it all and then cancel, and neither does Marc and Daniel (they are pretty confident that you won’t and so am I).
But since you are reading this you are obviously not one of the 99% playing Bejewelled right now, and you must be serious about building your business.
So I’m going to ask you to trust me on this… Your NEED the Outsource Method. And you need to go in there and suck up all the knowledge you can, then decide if you want to keep it.
You got this far in this post, you are part of the 1% … Now likely 3% of you will take me up on this and go grab the trial. The rest of you will probably read a similar post in year from now, and still wonder how we do this (no it’s not conspiracy, a few people just take action – and the right kinda action!)
Wow we’ve gotten a lot of great feedback from people snatching up their free copy of Jeff’s new “Send Button Profits“.
Very good sign when you get emails like this
I have already watched the intro video.
It is brilliant, cheers! – John Harmer
But we’ve also received a lot of questions, so let me just go through these one by one.
Q: Is your bonus still available?
A: Yes we still have a few copies left:
Q: Is this really free?
A: Yes and no – you get the free CD and lifetime access to the members area (more on that below), but you do have to pay a small S&H fee.
Q: Is there a monthly charge on this?
A: Again it’s a yes and no. There is a monthly membership, but if you like, you can easily take that out of your order.
We do recommend that you take the 30 day trial though, as you will get some great extra stuff… You can always cancel it from inside the members area (even before it bills the first time if you like).
Q: Do I have to take the monthly trial to qualify for your bonus?
A: Nope all you have to do is grab the free + shipping offer, to get this:
Q: What do I get when I join?
A: You get the CD with the training videos mailed to you on a CD, and you get access to the site: including:
* $2,000 Worth Of Training Videos
* You Get Opt-In Page Builder Software
* Awesome Video Templates
* One Time Offer Builder Software
* queeze Page Templates
* Twitter Templates
* One Time Offer Templates
* Traffic Videos
* 150 ClickBank Promo Emails
* And much more (too much to list here).
And of course you get access to our bonus:
Hope that answered some of your question, and we’re looking forward to sending you your bonus package very soon.
Think back to when you were a kid…
You wanted something from your folks. Maybe you wanted to borrow the car. Or perhaps you wanted to go somewhere that you knew they wouldn’t be thrilled about. Either way, you probably didn’t just come right out and ask for what you wanted, did you?
You spent some time in your room, mulling over the right away to convince your folks to your way of thinking. You came up with your arguments. And you thought about the best way to approach the individuals you needed to speak to.
See, even at that tender age you already knew quite a bit about persuasion. You knew you needed to construct your request just right in order to get a positive response. And what’s more, you tweaked your message depending on whom you were talking to.
Now you can take those same skills, polish them and apply them to your sales materials to create high response ads and letters!
Just as when you were a kid and you needed to create a custom-tailored argument, your first step in creating a good sales letter is to get inside your prospects’ heads in order to truly understand what motivates them. Once you do this, you can create a custom-tailored sales letter that speaks directly to their needs, wants and fears.
How do you do this?
Simple: You need to become a part of your target market – or at least spend some time with your market.
For example: If you’re selling to people who live in RVs, then rent an RV and live in an RV park for a week. If you’re selling to golfers, take up golf so that you can talk to other golfers. If you’re selling to college students, spend a lot of time on your local college campus.
Now, I realize this isn’t always possible. For example, if you’re a male trying to sell a product to women who do yoga, then you probably can’t join a female-only yoga class.
However, you CAN go online and join any number of social networks, forums and blogs to eavesdrop on your target market. Read the archives on these sites. Look for patterns, such as discussion points that come up repeatedly. Take note of which topics (and their associated emotions) create flaming-hot discussions. And, whenever possible, join the discussion and ask your own questions.
You see, until you actually become a part of your market (or at least immerse yourself in it), you’re just guessing about what motivates your market. And so any sales letter you create will fall flat. But once you know how to get inside your prospects’ head – and once you know how to stir their emotions – you’ll be well on your way to creating a high response sales letter.
Of course that’s just the beginning. Your next step is to take what you know about your prospects and plug it into the proven, time-tested copywriting formula – the same formula the world’s best copywriters use every day to turn out cash pulling sales letters. And now you can get your hands on this formula for free by clicking here now!
You can see yourself as an entrepreneur, setting your own hours, being your own boss, enjoying the freedom of being self employed. And you can just imagine what life will be like once you’re a big success and pulling in all that cash.
But hang on. Before you run to the car showroom and test drive your dream car, let me ask you something: Are you cut out to be an entrepreneur? Do you really have what it takes to get rich?
To answer, let’s see how you rate on these five characteristics. Can you / do you:
* Stick with something even when you don’t yet see results? The day you officially start your business will be one of the most exciting days of your life. You’ll probably run on adrenaline for the next several days if not weeks.
But then you come down off your high. And now you’re working the same amount of hours, trying to get your business off the ground, but it’s just not as exciting any more. The worst thing, however, is that you’re not yet seeing results… so you don’t have any tangible rewards to motivate you and keep you moving forward.
Let me ask you this: Can you stick with something even if it doesn’t pay off immediately? If so, this whole entrepreneur thing might be for you.
* Let go of a losing idea? Trust me on this: When you spend days and weeks working on an idea, it will feel like your baby. And really it is, because it certainly is your brainchild.
But what happens if your idea doesn’t work out? What if one particular idea is just dragging down your whole business? Can you let go of it, even though you’re attached to it and still love it? If so, you might make a good entrepreneur.
* Have confidence in your abilities? People are going to doubt you. Some may even laugh at you. If you listen to them, the chances of you enjoying success are slim to none.
Are you confident in your abilities and your idea? If so, then you might make a good entrepreneur.
* Know the value of the products/services you provide? Here’s a big problem: Sometimes beginning entrepreneurs work like dogs for pennies. And a lot of times this happens because they don’t value the solutions they’re offering. The beginning business person thinks, “Gee, I wouldn’t pay that much for this product, so I better keep the price low.”
But you are not your market. You are not your customer. And if you’re providing a good product or service with a high value to your customers, then you should charge them accordingly. If you’re charging too much, they’ll let you know.
But until then, you need to value the solutions you provide. And if you do value your products or services, then you might be a good entrepreneur.
* Solve problems? Finally, and this is a big one, are you a problem solver?
Obviously, problem solving comes in handy when you’re an entrepreneur, because the buck stops with you in your business. There’s no boss to solve your problems – you’re the boss. So it’s up to you to uncover and solve problems in your business.
But here’s the bigger reason: You’re in the business of solving your customers’ problems! If you know how to spot and solve other people’s problems, then you might be a good entrepreneur.
These are just five of the many traits of a successful entrepreneur. To discover seven more traits – and to take a FREE self assessment test that will reveal whether you’re cut out to be successful claim a free Silver Membership at Success Upgrade (normally $27.00) – Just Use This Special Link For Access!