Using Bonuses to Increase Customer Conversions

Your website can have one million “eyeballs” checking it out, but if the visitors don’t become customers, then those eyeballs are worth very little. You must pay attention to conversions you’re your businesses to survive.

In general, the basic ecommerce formula works like this:

Step One: Drive traffic to the website.

Step Two: Convert those eyeballs to leads.

Step Three: Convert leads to customers.

Step Four: Generate repeat purchases.

Bonus products are an essential variable in this formula. However, offering bonuses isn’t just putting the words “But wait – there’s more,” in your offer. The key is to know what types of bonuses will have the strongest effect on your prospects.

1. The Eyeballs to Conversions Process.

As a business owner, you have several tasks to make your business successful. First, you must drive traffic to your website. In addition, once you have website visitors, you must convert those visitors into clients or customers. While a lead does not necessarily equal a sale, it does equal a future potential sale. Once you have a prospect’s name and email address, you’re able to move into step two – converting them to customers and making sales.

Bonus products work very well as a tool to build this opt-in list and free giveaways in exchange for an email address are a common lead generating tool. What you offer and how you offer it largely depends on your target audience.

In cases where you’re selling an expensive product, a substantial bonus product or a series of bonus products can help convince your prospects them they’re making the right decision.

You can use bonuses to build your sales in a number of alternative methods. Here are just a few ideas to get your creative juices flowing:

One way to do this is to tier rewards so that the more the customer buys, the more bonuses the customer receives – for example, increasing membership status from silver to gold and gold to platinum.

Consider giving away bonuses to customers who help you build your opt-in list. For example, you could reward every email a friend gives leads toward a bonus.

Consider giving away bonuses to prospects and customers who are active and participate in your online community.

2. Why Do Bonuses Work?

In general, bonuses are defined as products or services you give away to incite a purchase, a subscription, a referral, or even an opt-in. You’re probably very familiar with bonus items, so let’s take a look at why they’re so effective. Bonuses tap into several psychological triggers, including:

Reciprocity. Reciprocity is the tendency we have as people to respond to something in kind. Bonuses are the epitome of positive reciprocity. Customers receive a free guide, a free video, a free e-book as an opt-in bonus – now they’re feeling grateful.

Commitment and Consistency. Psychologists tell us that we’re more likely to say yes to something big if we’ve already said yes to something smaller. In short, it gets your prospects in the habit of saying ‘yes’.

Liking. Who doesn’t like someone who gives them something for free? People buy from companies they like, and from personalities they relate to.

Scarcity and Urgency. Use a limited bonus or give an extra bonus to customers who act quickly. It motivates people to purchase now rather than wait and possibly change their mind.

3. How to Create Bonuses for Your Target Market.

Even though your business may involve a niche topic, your customers are probably diverse and have diverse personalities, interests, and technological capabilities. We all have our own motivations and behaviors influenced by our personality. Learning to meet the needs and wants of the characteristics can help you create bonuses that cover a range of personalities. Keep in mind that your customers will likely include many or all of the following:

Emotional Personalities – Many of these people make decisions based upon their feelings.

Thinking Personalities – These are the people who like to plan, schedule and solve situations.

Extroverted Personalities – These are the folks who tend to be open and comfortable in new environments.

Introverted Personalities – These want to take it slower and make personal connections.

Intuitive personalities – They have a natural ability to think outside the box.

Remember that each prospect has their personality. Give them options and consider creating one great bonus to be packaged in a number of different formats.

4. Creating Your Bonuses.

This is where many people drop the ball – they throw together sloppy bonuses or simply by resell rights to something that’s been distributed by a million other websites – in short, they stop taking their prospects into consideration.

Let’s take a look at three primary ways you can create eye catching and valuable bonuses.

Resell Rights/PLR: The internet is full of companies and websites that mass-produce bonuses for you to give away on your own website. Although these can be beneficial, they can also be a slippery slope. You want to have bonuses unique to your niche and specific to your products or services.

Creating Your Own Product: While creating your own eBook, video tutorial or software program can be a bit of work, it can also be tremendously rewarding and you’ll be sure you’re creating the quality products your prospects and customers deserve. If you already have a stockpile of great content, you can repurpose it to create new and valuable bonus products. Creating multiple bonuses from one packet of information is a great way to accomplish that task.

Outsource The Job: Hire A Company Or Individual To Develop Your Bonuses. When outsourcing there are a few success tips: Determine in advance exactly what you want the freelancer to accomplish. Outline your project in advance – it will ensure communication is clear and the project is done the way you want.

Armed with this information, you can start planning and preparing the bonuses that will give you more paying customers.

To Learn More CLICK HERE

Saturday, July 11th, 2009 at 7:21 pm and is filed under Information. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comment on this post (20)


  1. Posted by Using Bonuses to Increase Customer Conversions « Top News Now 11th July, 2009 at 8:32 pm

    [...] original post here: Using Bonuses to Increase Customer Conversions var addthis_pub = ”; var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, [...]

  2. Posted by Affiliate Marketer 12th July, 2009 at 6:56 pm

    If you write your own bonuses you can use them to sell even more products


  3. Posted by Market Research Will Help Make a Good Company Better | Business Strategies 13th July, 2009 at 7:21 pm

    [...] Using Bonuses to Increase Customer Conversions [...]

  4. Posted by Aidiel 20th July, 2009 at 3:35 am

    i’m feeling great reading your blog..full of information,that’s all sound really nice man.i’m just newbie in this world of if something else,just drop me tips and comment..see ya..

  5. Posted by Aidiel 20th July, 2009 at 3:53 am

    so far’s been a good weekend for me to knowing your blog..surprise,info,all the good link…oh man,,,thanks a lot…may your blog be a good blog always..

  6. Posted by Google Sniper 13th October, 2009 at 3:55 pm

    I think bonuses are invaluable as long as they aren’t overdone. Sometimes it looks a little crazy when people talk about $5447 worth of bonuses and stuff like that. It can take away from the sincerity of the offer.
    .-= Google Sniper´s last blog ..Google Sniper – The ONLY Review You Need! =-.

  7. Posted by Google Terminator 19th November, 2009 at 5:32 am

    Awesome information on best methods for offering a bonus! I agree with you on the making of your own bonus that is targeted to the product and niche you are promoting. And YES it can very rewarding. When making a product keep the end user in mind rather then how much money your may make and you will be sure to create a quality product and following!
    .-= Google Terminator´s last blog ..Google Terminator Bonus –You Tube video Rank High Using RRS Feeds =-.

  8. Posted by google sniper 28th December, 2009 at 2:00 pm

    hey, your ideas are really really solid. If anyone applies this it will be truly attract buyers. I believe in giving more value to end users, simply because they deserve it by making the first step forward.
    .-= google sniper´s last blog ..Google Sniper Bonus (and my Review) =-.

  9. Posted by Maverick Money Makers 9th May, 2010 at 12:51 am

    Wow this is pure awesomeness to say the least, glad to see that you were able to post this. Maverick Money Makers Review blog.
    .-= Maverick Money Makers´s last blog ..Maverick Money Makers Review =-.

  10. Posted by sonic producer 21st May, 2010 at 5:04 am

    Hello and thanks for this great article, hoping to see more of your interesting articles in the future!
    .-= sonic producer´s last blog ..Sonic Producer Review =-.

  11. Posted by Sim Aurile 24th June, 2010 at 10:00 am

    i use bonuses and they work great.thanks

  12. Posted by sonic producer 29th June, 2010 at 1:33 am

    i’m feeling great reading your blog..full of information,that’s all sound really nice man.i’m just newbie in this world of if something else,just drop me tips and comment..see ya..
    .-= sonic producer´s last blog ..Stream Direct Review =-.

  13. Posted by Traffic Siphon 12th August, 2010 at 4:02 pm

    Really awesome! Thanks for sharing.
    .-= Traffic Siphon´s last blog ..Traffic Siphon Review =-.

  14. Posted by eternal love 5th March, 2011 at 5:41 am

    bonus is definitely very helpful with conversions.

  15. Posted by Resell Ebooks 5th March, 2011 at 5:42 am

    thanks for introducing how to use bonuses

  16. Posted by Matt Ronkol 17th March, 2011 at 1:31 am

    First off, the your CommentLuv plug-in needs to be updated, it said we should let you know. :)

    Great blog! The most practical piece you mentioned is, “who doesn’t love something for free?” You couldn’t be more right! These tips REALLY work…

  17. Posted by Google Sniper 11th April, 2011 at 10:49 am

    Where do you find bonuses to complement your product? I mean you can find a lot of sites that offer plr products, but are they really good?

  18. Posted by Google Sniper Dan 2nd September, 2011 at 6:50 pm

    This is totally true in all the marketing classes I have taken, mostly for direct marketing companies we have been told to give something away before anyone will buy. Thanks for the blog!
    .-= Google Sniper Dan´s last blog ..Boost your pagerank by linking to my website! =-.

  19. Posted by Google Sniper 6th September, 2011 at 10:27 pm

    wow this article is very helpful, I really should put together some good bonuses if they really up conversions so much.

  20. Posted by 30th January, 2015 at 7:35 am

    Fine way of telling, and nice paragraph to take facts regarding my presentation topic, which i
    am going to convey in school.´s last [type]

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