I’m going to share my secrets with you today… this is the stuff that fuels our business and enables us be successful and remain one step ahead of most our competition.
But I have to warn you this is not sexy!
In a minute you’ll more than likely say “this is not for me”, “I’m not big enough”, “I can’t afford it” or something like that, and you’ll close down this blog and go do something unproductive like playing bejewelled on Facebook.
I know you will – or rather I know 99% of you will… and that’s perfectly fine, because it’s what makes the rest of us successful.
Hmm might need a second warning here – you might not like what you read, but it’s the simple truth!
So the topic for today is Outsourcing!
Did you hear that? The sound of a hundred people closing this blog!
But congratulations for still being here – you are about to discover something that can literally transform your business and life overnight. But first we need to debunk some myths…
Outsourcing is not for me!
Wrong outsourcing is for everyone. There is virtually no activity that cannot be outsourced and you’ll be amazed at what you get highly skilled people to do for $10-$100. Did you know that you can start outsourcing with just $50 a month? I’ll show you how in a bit.
Your time has value
Nothing is ever free and neither is your time. 2 hours spent on a task could have been 2 hours spent on something that makes you money. Perfect example… I needed this blog upgraded to the new WP today, it would have taken me an hour to do it. But instead I paid someone else $35 to do it for me… In turn that allowed me to write a couple of promotional emails (that made me a LOT more than $35). The cost of outsourcing here was not $35 – the cost of not outsourcing however would have been several hundred dollars in lost profit… This is very much a mindset thing and I hope you are following me so far.
Don’t even try this
A common mistake in internet marketing is thinking that you need to learn every skill yourself. NO focus on the one skill you are good at (hopefully that falls in the marketing area if not team up with another internet marketer!)
If you don’t know html then don’t try to learn it – there are people all over the world who can build you a website for $50. If you need graphics don’t spend hours learning photo shop only to end up with something half assed. And don’t even get me started on writing content, that’s probably the easiest thing to outsource.
Think about it… does the CEO of an offline company need to be involved with every step in manufacturing process? Nope, she needs to know what’s going on, lead and delegate and perform “quality control”. You need to make yourself the “CEO” of your internet marketing business.
But I’m just getting started!
All the more reason to start outsourcing. If you are new you are probably missing a lot of steps in your business. Here’s an example:
You don’t have an autoresponder set up and Aweber quite frankly mystifies you… Instead of giving up and never building that list (you really do need) or spending hundreds of frustrated hours trying to figure it out… Wouldn’t it be better to go to Rentacoder, pay $20 and have an expert set your autoresponder up in less than an hour?
It’s never too early to start outsourcing, if anything I regret not starting sooner!
Marketing creates, Outsourcing fulfills
Obviously writing articles, setting up simple websites and autoresponders is just the beginning…
I truly believe that every single one of my members and subscribers have a great product idea in their head and at least a basic understanding of how to market such a product… Unfortunately all those products will never see the light of day (ok maybe they will, but only because someone else gets the same idea later).
What if you started outsourcing and got that product created, while spending your time building the list, making the marketing plan etc. Ladies and gentlemen that’s how it’s done!
All the big marketers do not create everything themselves, they write the plans, spec it out, check the work, make changes and maybe assemble the final product. Nothing wrong with that, Bill doesn’t write every line of MS code either.
I was stupid!
I resisted outsourcing for the longest time and it has cost me a LOT of money. Sure I got programmers in to do the stuff I couldn’t, but I was one of those “I can do it all” types (I still am unless my business partner Cindy kicks me in the ass).
I had this silly idea that it was faster for me to do stuff that it would be to write down instructions for someone else to do it. That is true to some degree (if you have the skills), but it nearly cost me a nervous breakdown with stress (not kidding here).
And here’s the secret… those instructions… you only have to write them once, as long as you follow a system or template, they can be used over and over again. And that system is our big secret…
The Outsource Method
Our buddies Marc Lindsay and Daniel Turner have an awesome product called Outsource Method. This is our blueprint, actually more like business bible… because we do follow it religiously.
When we need stuff done we simply follow their templates for posting the jobs, and speccing the work. And we follow it for hiring people… it’s more than just an outsourcing guide, it’s virtually a complete business plan, and as I said it’s what fuels our business.
But as I also said earlier outsourcing is not a sexy topic – everyone needs it, but it’s not sexy. So I’m not going to bore you with what’s inside this course… Instead I’m going to set you a simple task…
Go Steal Their Course!
Right now Marc and Daniel are giving the whole thing away when you sign up for a $1 trial… I don’t care if you go in there, download it all and then cancel, and neither does Marc and Daniel (they are pretty confident that you won’t and so am I).
But since you are reading this you are obviously not one of the 99% playing Bejewelled right now, and you must be serious about building your business.
So I’m going to ask you to trust me on this… Your NEED the Outsource Method. And you need to go in there and suck up all the knowledge you can, then decide if you want to keep it.
You got this far in this post, you are part of the 1% … Now likely 3% of you will take me up on this and go grab the trial. The rest of you will probably read a similar post in year from now, and still wonder how we do this (no it’s not conspiracy, a few people just take action – and the right kinda action!)