Fine If You Don’t Read This – Only Helps Me Stay Ahead

I’m going to share my secrets with you today… this is the stuff that fuels our business and enables us be successful and remain one step ahead of most our competition.

But I have to warn you this is not sexy!

In a minute you’ll more than likely say “this is not for me”, “I’m not big enough”, “I can’t afford it” or something like that, and you’ll close down this blog and go do something unproductive like playing bejewelled on Facebook.

I know you will – or rather I know 99% of you will… and that’s perfectly fine, because it’s what makes the rest of us successful.

Hmm might need a second warning here – you might not like what you read, but it’s the simple truth!

So the topic for today is Outsourcing!

Did you hear that? The sound of a hundred people closing this blog!

But congratulations for still being here – you are about to discover something that can literally transform your business and life overnight. But first we need to debunk some myths…

Outsourcing is not for me!
Wrong outsourcing is for everyone. There is virtually no activity that cannot be outsourced and you’ll be amazed at what you get highly skilled people to do for $10-$100. Did you know that you can start outsourcing with just $50 a month? I’ll show you how in a bit.

Your time has value
Nothing is ever free and neither is your time. 2 hours spent on a task could have been 2 hours spent on something that makes you money. Perfect example… I needed this blog upgraded to the new WP today, it would have taken me an hour to do it. But instead I paid someone else $35 to do it for me… In turn that allowed me to write a couple of promotional emails (that made me a LOT more than $35). The cost of outsourcing here was not $35 – the cost of not outsourcing however would have been several hundred dollars in lost profit… This is very much a mindset thing and I hope you are following me so far.

Don’t even try this
A common mistake in internet marketing is thinking that you need to learn every skill yourself. NO focus on the one skill you are good at (hopefully that falls in the marketing area if not team up with another internet marketer!)

If you don’t know html then don’t try to learn it – there are people all over the world who can build you a website for $50. If you need graphics don’t spend hours learning photo shop only to end up with something half assed. And don’t even get me started on writing content, that’s probably the easiest thing to outsource.

Think about it… does the CEO of an offline company need to be involved with every step in manufacturing process? Nope, she needs to know what’s going on, lead and delegate and perform “quality control”. You need to make yourself the “CEO” of your internet marketing business.

But I’m just getting started!
All the more reason to start outsourcing. If you are new you are probably missing a lot of steps in your business. Here’s an example:

You don’t have an autoresponder set up and Aweber quite frankly mystifies you… Instead of giving up and never building that list (you really do need) or spending hundreds of frustrated hours trying to figure it out… Wouldn’t it be better to go to Rentacoder, pay $20 and have an expert set your autoresponder up in less than an hour?

It’s never too early to start outsourcing, if anything I regret not starting sooner!

Marketing creates, Outsourcing fulfills

Obviously writing articles, setting up simple websites and autoresponders is just the beginning…

I truly believe that every single one of my members and subscribers have a great product idea in their head and at least a basic understanding of how to market such a product… Unfortunately all those products will never see the light of day (ok maybe they will, but only because someone else gets the same idea later).

What if you started outsourcing and got that product created, while spending your time building the list, making the marketing plan etc. Ladies and gentlemen that’s how it’s done!

All the big marketers do not create everything themselves, they write the plans, spec it out, check the work, make changes and maybe assemble the final product. Nothing wrong with that, Bill doesn’t write every line of MS code either.

I was stupid!
I resisted outsourcing for the longest time and it has cost me a LOT of money. Sure I got programmers in to do the stuff I couldn’t, but I was one of those “I can do it all” types (I still am unless my business partner Cindy kicks me in the ass).

I had this silly idea that it was faster for me to do stuff that it would be to write down instructions for someone else to do it. That is true to some degree (if you have the skills), but it nearly cost me a nervous breakdown with stress (not kidding here).

And here’s the secret… those instructions… you only have to write them once, as long as you follow a system or template, they can be used over and over again. And that system is our big secret…

The Outsource Method
Our buddies Marc Lindsay and Daniel Turner have an awesome product called Outsource Method. This is our blueprint, actually more like business bible… because we do follow it religiously.

When we need stuff done we simply follow their templates for posting the jobs, and speccing the work. And we follow it for hiring people… it’s more than just an outsourcing guide, it’s virtually a complete business plan, and as I said it’s what fuels our business.

But as I also said earlier outsourcing is not a sexy topic – everyone needs it, but it’s not sexy. So I’m not going to bore you with what’s inside this course… Instead I’m going to set you a simple task…

Go Steal Their Course!
Right now Marc and Daniel are giving the whole thing away when you sign up for a $1 trial… I don’t care if you go in there, download it all and then cancel, and neither does Marc and Daniel (they are pretty confident that you won’t and so am I).

But since you are reading this you are obviously not one of the 99% playing Bejewelled right now, and you must be serious about building your business.

So I’m going to ask you to trust me on this… Your NEED the Outsource Method. And you need to go in there and suck up all the knowledge you can, then decide if you want to keep it.

You got this far in this post, you are part of the 1% … Now likely 3% of you will take me up on this and go grab the trial. The rest of you will probably read a similar post in year from now, and still wonder how we do this (no it’s not conspiracy, a few people just take action – and the right kinda action!)

Please do yourself a favour and become part of the elite group who “gets it”!

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Wednesday, October 7th, 2009 at 11:18 pm and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comment on this post (27)


  1. Posted by Jette 8th October, 2009 at 9:46 am

    Hi Søren
    This is a very good post to me as a beginner.
    I have of cause spent many hours to get informations how to start affililate marketing, like many others.
    I will certainly look at this.

    Kind Regard Jette
    .-= Jette´s last blog ..Fokus=Money?(fokus only on 2-3 programs!) =-.

  2. Posted by Fine If You Don’t Read This – Only Helps Me Stay Ahead WP Air 9th October, 2009 at 6:11 am

    [...] View original here: Fine If You Don’t Read This – Only Helps Me Stay Ahead [...]

  3. Posted by Micheal Savoie 9th October, 2009 at 6:11 pm

    Since you bring this up, the only reason someone might not outsource is their cashflow situation. I have a large group of students that are great blog installers, and they would love to do blog installations, but everyone tells them that they don’t have the money.

    The problem is mindset, yes, but is it the mindset of the person getting the services, or the mindset of the person looking to perform them?

    Thanks for bringing up the topic!

    .-= Micheal Savoie´s last blog ..Are You Ready For Monday? =-.

  4. Posted by paolo 9th October, 2009 at 6:31 pm

    i agree absolutely with you.When i started with my IM venture i was trying to do all by myself with mediocre results.Since when i am outsourcing graphics and some programming my activity becomes professional and i started making money online!!|

  5. Posted by Paul Penafiel 9th October, 2009 at 7:25 pm

    I didn’t know anything about outsourcing or what it means but that’s how I made my first $500 bucks in traffic exchange.

    I bought some headers and footers for my first set of splashpages and and I added some killer headlines and adcopy and signups started coming in.

    Yep outsourcing works !

    Paul Penafiel

  6. Posted by Jeff Bode 9th October, 2009 at 7:46 pm

    I think a lot of people are scared of outsourcing (especially if they are not making any money online), but if you don’t outsource your online business will never move forward (or will move forward slowly) and you will eventually give up because of lack of results!

    Don’t let that happen to you… Outsourcing without a guide could results in poor results, you need to follow a guide
    .-= Jeff Bode´s last blog ..Blog Commenting Invasion =-.

  7. Posted by Michelle Havlicek 9th October, 2009 at 9:34 pm

    Thanks for the great info. I am struggling in marketing. Any info I get is good info at this point and the idea that people can do the stuff that I am confused about is great! Thanks alot!

  8. Posted by Don 9th October, 2009 at 10:32 pm

    This was actually a great post!

    What bugs me Soren is how every single stinking time you say bonus credits are open they’re not!

    So…I unsubscribed to you, quit your site, and still you send me emails.

    Be glad I’m not one of those jerks who complains to the gubbamint.

    Have a great life. Make a fortune. Run your site correctly or at least respond to messages.

    .-= Don´s last blog ..Han Van Meegerin Introduces and Interviews Abby Greenhill =-.

  9. Posted by Jeff Lane 9th October, 2009 at 10:46 pm

    Hi Soren,
    This is some really good info on outsourcing.
    I have alway’s had a hard time with Auto Responders, Website building and I knew I needed a lot of help, but I just didn’t know where to get the help.

    I’m going to sign up for the Outsource Method right now.

    Thanks again, Soren

  10. Posted by Irmgard Hartmann 9th October, 2009 at 11:39 pm

    The article is good, if you have write self. I long time manager and outsourching means nothing more, as you delegate with clear policy on your department, or independent. I mad it with success a few years.
    Soren, the mails which brings the money for the outsourching…this you wright self?
    Sometimes I see your text in 10 or more mails as in the last action with Jeff.

  11. Posted by thriftgirl62 10th October, 2009 at 2:18 am

    Very simply put micro-blogging is fine, micro-managing is NOT. In the real world, outsourcing just means a personnel service or company is hired to find you pre-qualified people to fill your open jobs. Costs money but saves time. You can always make more money but nobody can make more time.

    Here’s a simplistic view of leveraging both the people and the outsourcing services that provide those people.

    Step 1) Make “WHY” your favorite word. Don’t ask how, it’s a waste of time and not your concern.

    Step 2) Make sure the person hired to do the work produces at the very least DOUBLE the COST or quickly tell him to get LOST because it’s not worth the TROUBLE.

    Step 3) Skip the resume, job history and past indiscretions. That was then, this is now. You’d be surprised at the work “felons with melons” can do!
    (For those who think I’m crazy: Everyone lies, especially on resumes and most people should have been locked up at one time or another too. They just didn’t get caught. So what’s the difference? The profit you make and the jobs you provide could save someone’s life. People with jobs tend to stay off the street.)

    If anyone ever skirts around the reason for something, won’t answer questions and refuses to tell you “WHY”. Run for the hills and don’t look back. That is the most dangerous person you’ll find.

    The ones who know HOW will always have a job. Those who know WHY will always be the boss. That’s why.

    The lesson to be learned from this post is not controversial – no, it’s entrepreneurial. The post clearly provides needed, accurate information and it’s written in such a way that you find yourself wondering how you can do this thing, “outsourcing”. You keep reading and soon your questions are answered — that’s how you make money by solving a problem. Excellent for the old swipe files!!

  12. Posted by barney 10th October, 2009 at 5:14 am


    I have to disagree with much you’ve said here.

    Factually, you’re accurate, for the most part.

    However, realistically, few folk getting started can afford to outsource. Nor do they know what _parts_ to outsource.

    For instance, should I outsource my list building? If so, would it really be my list.

    Should I outsource my Web site? If so, will I be forever hostage to the site creator(s) when change is needful?

    Knowing what to outsource is more important thant knowing where to find folk to do what you want done, and that knowledge comes only after you’ve been in business for a bit.

    Oh, yeah, another thing. Can I afford to outsource? What will it cost me? How do I discover (other than trial and error) who is reliable and who’s not?

    Outsourcing is a great tool, but it’s only viable after your business is defined. Otherwise, it’s a money sink.

  13. Posted by Soren Jordansen 10th October, 2009 at 1:26 pm

    Hey Don,

    There’s an unsubscribe link at the bottom of every email that ever goes out from us. However usually deleting an account on a membership site of ours won’t automatically delete your list subscription, as we use 3rd party email services like Aweber and iContact. Anyway you just have to click the link and you are off the list.

  14. Posted by Outsourcing Saved My Business (Go Read Soren’s Post) | Web Visibility Question? Ask Tinu Outsourcing Saved My Business (Go Read Soren’s Post) | Web Visibility Question? Ask Tinu 10th October, 2009 at 4:47 pm

    [...] and read Soren’s post about Out­sourc­ing. Take the first step, and con­sider [...]

  15. Posted by Linda 11th October, 2009 at 9:38 pm


    If you are using Internet Explorer, scroll about a third of the way down the page your link goes to…

    I wonder if it was it the outsourcer or the outsourcee who didn’t check for browser differences?

    I still trust you to teach me.


  16. Posted by Tom Harvey 11th October, 2009 at 11:27 pm


    Some useful tips and looking forward to the Webinar. Ive just started to look at outsourcing so this is very timely.


  17. Posted by parker 13th October, 2009 at 12:32 am

    Hey Soren, great recommendation.

    I met Marc at his and Daniel’s offices back home in Aus earlier this year. And gotta say – you’d be hard-pressed to find two smarter AND more honest guys in the IM world…

    Oh and it’s good to see a successful IMer in this part of the world too – I spend half my year in Aus and the other half in Malmö, just over the bridge :-D

  18. Posted by Darren 13th October, 2009 at 5:28 am

    There are many reasons for companies not outsourcing companies in a specific niche for instance I have tried affiliate marketing and with very high commissions no sales we have some great selling techniques inhouse and an above average backend and support which sets us apart for others and is clearly a reason for someone choosing our product over others

    However in other instances I completely agree with you if you can have others working for you and making a profit even if your profit margins are slightly reduced in theory it should not take very long for your product or service to reach much greater customer base.

  19. Posted by Soren Jordansen is Just Jealous | Internet Marketing Blog 13th October, 2009 at 5:47 am

    [...] (If you didn’t see his post – you can see it here) [...]

  20. Posted by Teresa 1st November, 2009 at 5:28 pm

    Hi Soren:
    I m subscriber of the Pirate Program. So far I have not made money because of lack of writing talent
    This blog of outsourcing is excellent, maybe this is the answer to my prayer.
    I need blogs articles etc for my Web-site and for the google pirate-(World Press ) You do not maention the price.
    I will be looking into it. Too bad the timing is bad. I am going to Virginia to help my daughter,a nd going to California for a Seminar that in moment of insanity signed for for a new business (pay lots of money)
    I do own a a laptop so i cannot do the work necessary.
    Have a Great day! Hope to hear from you. Teresa

  21. Posted by Luwesowen 10th November, 2009 at 1:15 pm

    Valuing time I should say is the basic yet the most important reason for me to choose outsourcing as a strategy. I also got this idea from from another resource which was given by a friend.

    I would want to also share this with you as I am really helped in the process plus how the Outsource Methods backs up it all. You can see this website at: and this Australian guy gives free access to his videos to help entrepreneurs out. I hope this brings another effective resource.

  22. Posted by Massy 20th April, 2010 at 1:18 am

    Outsourcing is sooo important in todays internet marketing landscape… It’s too hard to do everything yourself…
    .-= Massy´s last blog ..Top Secret Tyrone Shum Email Finally Revealed =-.

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