How Your Content Delivery Affects Your Profits

When most marketers decide to start selling information products online, they usually start selling ebooks. But did you know that you can offer the same information in a slightly different format and actually make more money? It’s true. And that’s exactly what you’ll learn how to do in this article.

Let’s consider for a moment the different ways you can deliver content. We’ll focus mainly on the online methods, although you certainly can deliver physical products such as books and home study courses and live events such as teleseminars.

Here are the main downloadable options:

* Ebooks and reports. Almost everyone who sells information online offers ebooks and reports. Usually, these are low-priced ($50 or less) and sometimes free. It’s a great choice for entry-level products to pull people into your sales funnel.

* Audios. Audio interviews and audio ebooks have a slightly higher perceived value. That means you can take the same information as an ebook, turn it into an audio and charge a higher price.

* Videos. Videos are the next step up, meaning you can take the same information as offered in an ebook or audio, turn it into a video and people will consider it to be worth more. Naturally, that means you can charge more.

* Membership sites. The perceived value of a membership site largely depends on what you’re offering in the site. For example, an ebook-only membership site is going to have a lower perceived value than a site that includes videos.

Now, you may want to incorporate all four of these products into your sales funnel. For example: You can use your ebooks as entry-level products, your audios and videos as intermediate products, and your membership sites for your expert-level products.

But here’s another idea…

Just skip all the other products and get people directly into your membership site. Indeed, you can use your membership site as a sales funnel. That means you can offer free “bronze” memberships and then upgrade your free members to paid memberships.

If you’ve spent any time studying membership site marketing before, then you already know just how profitable it can be. In fact, I bet you’ve even crunched the numbers before. For example, if you get just 1000 members paying you $17 a month, you pull in a cool $17,000 every month.

Well – close but not quite.

You’d pull in $17,000 every month only IF you can keep all 100 of those members… or if you can rapidly replace the members who are constantly quitting the site. Most marketers can’t do that. And so their sites eventually just make a couple hundred dollars a month.

You see, that’s because most membership site marketers don’t consider the churn rate (that’s the number of people who’ll drop out of your site every month). Truth is, most customers who are paying a monthly fee in a recurring membership site cancel after just three, four or maybe five months (if you’re lucky). And so you need to work hard all year around just to keep your membership numbers up.

Now before you toss out the idea of running a membership site, let me tell you that there is an easier and FAR more profitable way to do it. And best of all, it’s easy to get members because you don’t even have to sell anything on the front end.

Sound a little too good to be true? It’s not. And if you act right now, you can get all the details for free. Go to Membership Marketers Club now to find out how you can triple YOUR membership site profits!

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Thursday, December 31st, 2009 at 3:23 pm and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comment on this post (28)


  1. Posted by David 9th January, 2010 at 5:16 pm

    Plain and clear directly to the point. making money require not only to capture leads but also to keep then interested, otherwise you will lost all your leads.


  2. Posted by Alen 12th February, 2010 at 3:36 pm

    make money is the very difficult task for everyone now ! so be clear to our thoughts and ideas .

  3. Posted by Neil 16th March, 2010 at 1:44 pm

    I’m just wondering how much money is needed to start a membership site.


  4. Posted by John Weiss 16th March, 2010 at 3:50 pm

    Since you don’t have a way of sending you correspondence that you will actually answer I sending you this message.
    I just got your second response to sell me something since I purchased Rapid Mass Traffic from you last week.
    You offered bonuses if I bought thru you which I have yet to receive. You have also ignored any messages.
    I am going to request a refund because of you and also unsubscribe from your list.

    John Weiss

  5. Posted by Vance Sova 5th April, 2010 at 6:20 am

    Hi Soren,

    Pretty good summary of the subject of making money and more of it through membership sites.

    It seems that the majority of membership sites keep in mind your observation that most people won’t stay members beyond 3 months and do not therefore provide enough good content even for those members who would want to stay longer.

    Perhaps you are different and belong to the minority. At least I hope so.

    .-= Vance Sova´s last blog ..Marketing With Alex 3.0 Preview, Gurus Nightmare Alex’s New Ebook =-.

  6. Posted by selesta_p 21st April, 2010 at 5:40 am

    Мое мнение, ликвидация поля url, регистрация это трата время посетителя, а время — деньги. От сюда складывается мнение, что каптча наиболее лучший вариант, но и конечно использование антиспам плагинов ;)

  7. Posted by How Your Content Delivery Affects Your Profits « Into the Mind of Lamar Snowden 1st May, 2010 at 1:53 am

    [...] May 1, 2010 by lamarstar How Your Content Delivery Affects Your Profits [...]

  8. Posted by Aki@aquariumfish 23rd May, 2011 at 9:06 pm

    Making business is not only making money. A good website should provide a valuable and very informative content to able to make it more interesting. It is how you share your ideas to make it more appealing to the eye of the viewer. Your thoughts is really vital to everyone making online business.

  9. Posted by aldo 6th June, 2011 at 8:46 am

    I just know it. This post is interesting. Thanks for sharing the info. Very Useful.

  10. Posted by James Hughes 10th July, 2011 at 11:50 am

    Hi Soren

    Good post.

    Membership sites are a great for recurring monthly income but
    I think they need to be constantly updated to keep the members
    Interest alive.

    If they aren’t updated there will be a tendency to cancel the membership.

    All the best

    .-= James Hughes´s last blog ..Successful eBay selling is here! =-.

  11. Posted by lord n taylor 27th August, 2011 at 7:31 am

    Howdy! I just wish to give an enormous thumbs up for the good data you’ve right here on this post. I will probably be coming back to your blog for more soon.

  12. Posted by Stephan Hilson 21st September, 2011 at 4:03 am

    I haven’t tried online marketing so I don’t know how to make a profit from contents. But it is interesting that marketers could offer the
    same information in a slightly different format and make more money. Perhaps I should try downloading e-book and attending teleseminars to know about online marketing. Thanks for sharing insights about Membership Marketers Club.
    .-= Stephan Hilson´s last blog ..Forfait mobile le moins cher =-.

  13. Posted by Kelli Atiles 23rd September, 2011 at 11:06 pm

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Many thanks.

  14. Posted by Steven Ecker 5th October, 2011 at 7:20 am

    Hello Soren,
    Glad to checkout this overview you have created. But I think at this trying times people will have this second thoughts of you know, subscribing or applying for a membership. Unless of course, they earn profits from that. Otherwise, people will just drop from their membership. I’ll try to visit the “Membership Marketers Club” and see what’s in store for us. Cheers!

  15. Posted by Lola T. 5th October, 2011 at 9:36 am

    You have a pretty good post here. I’m curious with that “Membership Marketers Club”? I’m actually new in this industry so I’m still quite apprehensive if having a membership would work for me. But thanks to your wonderful insights, it will surely help me a lot.
    .-= Lola T.´s last blog ..Te de alpiste =-.

  16. Posted by Leo 10th October, 2011 at 3:36 pm

    The above are some of the great ways of delivering content in different ways. I feel that the most effective way is through videos because people feel very lazy to read content now a days. The site can be made more interesting using videos and audio.
    .-= Leo´s last blog ..Videos interesantes para dejar de fumar =-.

  17. Posted by Rodrigo Valenzuela 30th October, 2011 at 6:15 pm

    Great ideas! Content is the king. The one I liked the most is about delivering content through videos. I came across one or two blog posts in which blog posts were delivered via a video. I would love to implement this.
    .-= Rodrigo Valenzuela´s last blog ..Seleccion de sitios web que dan muy buenos consejos para conquistar a un hombre =-.

  18. Posted by Affiliate Marketing 16th February, 2012 at 9:43 am

    Excellent post! I am very impressed with the content of your post. Content in king indeed.

  19. Posted by τέντες 13th September, 2012 at 3:01 pm

    Nice post, with examples and real world numbers

  20. Posted by Vedant Madane 21st September, 2012 at 3:44 pm

    Bang on man! Useful information too!

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    I used to be able to find good advice from your content.

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