Hey guys and gals,
Time to replace that “Merry Christmas” post with a new one. Feel a bit ashamed that I haven’t posted in January at all, especially given the opening in my last post
But aside from being on the Marketers Cruise in January, there is another reason for my lack of blog posts.
I have been heavily into micro-blogging, especially using Twitter – blogging is so much easier when you do it 140 characters at a time. Twitter is an extremely powerful way to connect with your contacts on a daily basis, and put that face on the marketer, in between blog posts and emails. If you’re not really sure what Twitter is all about, I recommend reading my Twitter In Plain English post (will open in a new window).
Anyway, the purpose of this post is to give you some hints, tips and tools that will help you get the most out of Twitter, both from a marketing and a social perspective.
First of all go to my Twitter page and click the button below my picture to follow me. (if you don’t have a Twitter account yet, you’ll need to sign up for free first). A few things will happen when you start following me:
1. I will automatically follow you back (more on that later). But that means we can see each others tweets and can send DM (direct messages) to each other.
2. When I see your tweets I can reply to them, and all my followers will see than I’m talking to you and you will probably pick up some followers from that. And of course you can reply to my tweets too.
3. When you follow me I’ll instantly send you a welcome DM with a bonus download.
But the real fun on Twitter only starts when you start getting a lot of followers. Here’s a few steps that will get you started.
Start finding people in your niche (in my case internet marketers) and start following them. Often they will follow you back, but no worries if they don’t start following you immediately. In my opinion you really can’t follow too many people.
Engage in conversation with the people you follow. You can reply to their tweets by starting your tweet with e.g. @SorenJordansen. In this case I would see that you have replied to something I posted. If I reply to you (and I usually will) my followers will see that I find you worth talking to, and a lot of them will click to see your profile and hopefully follow you.
You can catch the attention of people you would like to have following you, by helping them get their message out. For example if I post a tweet you can re-tweet that to your own followers. This is done by replying to the tweet and adding RT in front of it e.g. “RT @SorenJordansen some message here”. Most people will be grateful for the re-tweet and happy to follow you and/or return the favour at a later date.
When you start following a few people, pay attention to who they are talking to. Click to see their profiles and start following them, it’s a great way to find new business contacts, friends and followers.
But first and foremost… be interesting and egaging! Twitter is not just place to spam your links, if you treat it that way you won’t get any results. Reply to people, start conversations… Let your followers get a chance to see the real you. If you have some good tips and suggestions tweet them. Find a funny video, a great article, good blog post etc. let your followers know.
In my opinion the real power of Twitter is to use it to find new contacts, partners, friends etc. And to let your members and subscribers see the “real you” – you know building that all important relationship with your readers, and yes ultimately that will help your business.
But of course once in a while you can tweet a link to your new blog post, recommend your new product or service or even promote a product you are an affiliate for. If you are interesting enough that people want to follow you (and that’s really not hard at all), they won’t mind the occasional promotion – in fact they are likely to be interested enough to click and see what you are talking about. I would say that a golden rule would be at least 80% content and conversion and max 20% promotion on Twitter.
Here are a few cool tools that will help you get the most out of Twitter, make it less confusing and automate some of the tasks.
1. TweetDeck: is a very cool Adobe Air desktop application that makes Twitter a lot easier to use. For me the main benefit is that you can group the people you are following and have them in different streams. So you can have your friends, family, business, partners etc. streams – makes following and replying to relevant people a lot easier.
2. TweetLater: is another awesome tool. It’s what I use to automatically follow back people who follow me. And to automatically send new followers a welcome message. As the name implies TweetLater also works kinda like an auto responder for Twitter. You can add tweets to go out at a specific time. I don’t recommend using that all the time, but it’s very handy if you need to get a tweet out at a specific time and you are not around to do it.
3. TweetMyBlog: my own product (also free to join). It’s a WordPress plugin that will automatically send out a tweet with a link back to your blog, when you make a new post. You can also use it to integrate your own Twitter feed into your blog’s sidebar.
4. AWeber: my email autoresponder of choice now integrates with Twitter. Simply check the Syndicate box and enter your Twitter details when you send out an AWeber broadcast, and they will automatically post a tweet with a link to your email.
5. Mr.Tweet: I just dicovered this last week and it’s very powerful. All you have to do is follow @MrTweet and they will automatically send you a DM, with a report on your Twitter account (every 2 weeks). This report will recommend people to follow based on who you are already following. And you will be added to that network too, so other people will get recommendations to follow you. You can also also use it to send out recommendations like this, ask other people to recommend you… and a lot of other neat stuff.
Allright I think this is enough for now and I have some Tweeting to do
I hope you found this post useful and feel free to use the link below for comments, questions or for throwing rotten tomatoes at me.
Of course you could also tweet about this post (here’s a cut n’ paste tweet for you):
How To Get Your First 1000 Twitter Followers by @SorenJordansen http://tinyurl.com/bc8gjz
Thanks for reading, and thanks for the follow