Welcome to the third article in my list building series. In the first two articles I discussed “how to set up your squeeze page” and “how to write your follow up series“. Today I’m going to show you the next step – how to drive traffic to your squeeze page, and how to make sure that traffic converts into new subscribers, and thus money in your pocket.
There are hundreds of ways to generate traffic – I’m going to focus on the ones I use the most, which of course also are the most effective for me. As with the other articles I’m going to rank theses step by step – note that it does not mean that #1 is the best, it means that I believe #1 to be the easiest to master and get results from. You don’t have to use all the traffic sources, you need to figure out what works best for you and how many sources you can use effectively. But at the same time you don’t want to limit yourself to just one source.
You will always hear a lot of people say that this and that traffic source does not work or does not create results. I couldn’t disagree more, there is no such thing as bad traffic. It’s what you do with your traffic that matters – what offer you present and how you do it. Sure you will likely get a better conversion rate from PPC than you will from traffic exchanges – but at the end of the day, what matters is your return on investment (money or time). Comparing conversion rates across methods is like comparing apples to oranges, but you can compare cost per sign up and use that to find the traffic methods that work best for you.
Tracking Your Conversion Rates
I mentioned this briefly in my first article – It’s very important that you track your conversion rates, because you want to know:
- What works, so you can focus your time and money on the traffic resources that performs best for you.
- What to change on your squeeze pages, in order to improve your conversion rates and what version of your squeeze page works best with a given traffic method.
- The cost per sign up – You can then compare that to what you earn (on average) per subscriber going through your follow up series. Knowing these 2 numbers will allow you to put your list building into overdrive, because you can basically use this to “buy” unlimited traffic and still be in profit.
In my next article I will go into more detail on tracking, how to split test and improve your conversion rates. But for it will be enough to say that you need to track your conversion rates – here’s how to do it…
You need to use a tracking service that allows your to track conversion rates. I use and recommend Hitsconnect (you want a partner membership, so you can do conversion tracking).
When you set up your tracking link, you will get a small piece of code that you can add to your thank you page. You will then be able to see how many subscribers you get , where they are coming from and what that cost you. As I said this in invaluable information – you need it to build a truly effective and profitable campaign.
I recommend that you add the conversion tracking code to your download page (or whatever page they go to after clicking the verification link) – that way you will be tracking what matters, new subscribers. Not much point in advertising somewhere that brings in a ton of (fake) sign ups, if none of them verify their subscription.
If you want to know more about conversion tracking, I recommend that you download this free ebook “Tracking Your Way To Profits“.
And Now The Traffic Generation Methods
Here are 4 very simple traffic generation methods you can start using today (and they are all free to low cost). I have chosen these 4 today because they are the easiest to get started with, and because they are the best suited for the squeeze page set up, I taught you in the first article. In my next article I’m going to show you some more advanced strategies, if you can’t wait, there are links for a couple of extra ebooks in this post. But for now lets get started driving traffic and building your list with…
Traffic Method 1: Traffic Exchanges
Traffic exchanges are one of the most misunderstood traffic sources out there. A lot of people will tell you that they don’t work and that they provide worthless untargeted traffic. Nothing could be further from the truth, but as with other methods you have to make them work for you, by using them the right way.
First off all we know exactly why people are using traffic exchanges. They want to make money online, they want free traffic, and they are likely using that traffic to promote a “make money program” of some sort. As you can see the traffic is very targeted if we provide what people want e.g. “how to make money online”, “how to get tons of free traffic”, “how to recruit more people to their biz opp” or any combination of these 3. On the other hand you will be wasting you time marketing other niche products on traffic exchanges, people might be interested in e.g. football, but they are not surfing traffic exchanges to learn about football. If you want to promote niche products on exchanges you need to spin in from the “make money” angle.
And since we know people are busy surfing to generate traffic to their own pages, we can’t expect them to read a long sales letter. You only have a few seconds to catch their attention before they click on to next site so you need to get their attention fast – then you want to get their contact info so you can follow up and make the sale. It’s extremely difficult to sell directly on a traffic exchange, because people are not searching for products they are advertising their own business… So always use traffic exchanges to build a list and then go for the sale on the back end.
The squeeze page and monetization plan outlined in my squeeze page article, is perfect for traffic exchange use. For a bit more info on how to optimize your campaigns for traffic exchanges you can read Mike Paetzold’s Using traffic exchanges article.
With a good traffic exchange optimized hook and squeeze page, you are ready to venture into TE land. But before you go I must warn you that there are thousands of exchanges out there, but very few of them are actually worth using. I highly recommend that you focus your efforts on 5-10 of the big ones – basically you want to have your site shown 24-7 in the exchanges and if you are just starting out you can’t do that with 30 (you will just dilute your efforts). Furthermore, the people surfing the smaller exchanges are likely also in the big ones, you might as well grab them there… As your advertising budget expands, you can start testing more exchanges and adding the good ones to your list.
Here are a few of the best traffic exchanges:
These 5 exchanges are a good starting point, and you can then expand with the exchanges that make it into the top 10-15 over at Affiliate Funnel.
At first you are probably aiming for 1 new subscriber per 200 views on the exchanges, but over time you will be looking to bring that down to 1 per 100 (or better) – That may not sound like much, but when you factor in the low cost of traffic exchange credits, this is actually very cost-effective. If you have implemented the monetization steps from article one and have a good follow up series in place, you will very likely turn a profit, when you buy credit packages from the 5 exchanges above.
Of course you can also surf a bit to get some extra free advertising, but I don’t recommend surfing too much. Time is money and the time you spend surfing is better spent tweaking your squeeze page and follow up series – and on using the extra traffic methods below. For more info on this you can read the “Surfing or buying?” and “Missed the point?” articles by Mike Paetzold.
Traffic Method 2: Safelists
Safelists are another great source of free advertising and leads. They used to be extremely effective, but the emergence of auto submitters, inbox cleaners, validators etc. almost brought the industry to it’s knees. And you will hear a lot of people tell you to stay away safelists. They are partly right, you need to stay away from all the automated rubbish, but…
With the invention of credit based safelists, the industry has gotten a real revival and safelists are once again a very profitable advertising venue, if you use them the right way.
Most of what you just read about traffic exchanges also applies to safelists. It’s basically the same kind of users (target market) and it’s very important that you use them to build your own list. Here are a few extra points that will help make you a successful safelist advertiser…
The basic principle behind safelists is that advertisers get together and agree to receive email ads from each other. Therefore you can expect a lot of email especially when you start using a lot of different lists. So under NO circumstance should you use your main email account when you sign up for safelists. Quite a few companies will try to sell you “safelist friendly” email accounts, but don’t waste your money – nothing works better for safelists than a free Gmail account.
As with traffic exchanges, there are thousands of safelists on the market and most of them are worthless. They are either small “hobby” lists run by amateurs or they a populated by auto submitters with no real people reading your ads. You need to focus on 5-10 good solid credit based safelists, and then post to these as often as possible.
As I said it’s the same target market as on the traffic exhanges. Work at home/make money people, who are often just getting started. They are looking for free traffic and for information on how to “make it” in internet marketing. With the the squeeze page and follow up series you created after reading the first two articles, you are poised to give them what they are looking for.
You don’t want to write long ad copy for your safelist ads, and you certainly don’t want to send people directly to a sales page. Here’s what you need to do:
- You need a good strong, and interesting, subject line to increase open rate on your ads.
- Your ad should be short and to the point – you just want to create enough curiousity to make people want to click on to your squeeze page. A good strong sub headline, a few benefit laden bullet points and a strong call to action is all you need.
- Understand that most reader will only open your ad because they need to get to the credit link at the bottom. Your job is to either stop them before they reach it and send them to your squeeze page, or to at least pre-sell them on what they will see when they click the credit link.
Focus your safelist advertising on capturing leads. Link to your squeeze page both from the ads and from the credit links
Many get overwhelmed with the amount of emails they receive from safelists, and by the time it takes to use these programs. You need to follow a good system that will minimize the amount of time your spend and maximize your results. In the Ultimate Safelist Survival Guide you will discover how to become a super effective safelist advertising machine, generating thousands of leads from free traffic.
Traffic Method 3: Viral List Builders
These programs are even more effective than safelists. You can’t mail all the members like you can on a safelist, you can only mail your own downline. That means that people receive fewer emails from these lists, and therefore they are much more likely to use their primary email address. That translates into a better conversion rate for you. The downside is that you actually have to build/start a downline you can mail. But with most good viral list builders you can upgrade and instantly be able to mail thousand of people.
Like with safelists you should use these viral list builders to promote a squeeze page, so you can build your own list, and you do it in much the same way. However you should note that there are usually no credit links on viral list builders, so you subject line and ad copy is much more important for conversion rates. List Bandit and ViralURL are two excellent viral list builders, and taking up then one time offer in both of them was one of my best decisions ever.
There are a couple of credit based viral list builders out there, I guess you can say they are a crossbreed between the viral list builders and safelists. List Joe and List Auction are both worth joining and upgrading in. And you can see more list building programs in Affiliate Funnel.
Join a few of the better list building programs and upgrade (you get the best deals on the OTO when joining). Then mail them as often as possible, always linking to your squeeze page. I can guarantee you, that this will build you a nice list fast.
Mike Paetzold also wrote a short article about safelists and list builders, you can read it here: Generating traffic – Safelists, List Builders etc.
Traffic Method 4: Signature Links
Email signature: With most email programs you can automatically set up a signature link. Put in a couple of lines of catchy text and then link to you squeeze page. Once you set it up, it’s a very hands off form of advertising. It can really compound over timer (just think about how many emails you send a day). It also gives you a good reason to pass on those funny emails your annoying friends keep sending you. Forward them to yourcontacts and hope they go viral, just remember to include your signature ad
Forum signatures: can be one of the most effective forms of advertising generating highly targeted traffic. Simply add a line or two of text and a link for your squeeze page. It’s very important that you don’t just rush in and spam forums. Pay attention to the rules, participate in the discussions, network with the other members etc. If you become a part of the “community”, people will be more than happy to click your link and sign up for your list. To put your forum advertising into overdrive I highly recommend that you get your hands on Cindy’s Forum Traffic Gold
What You Have Now & What Is Coming…
If you have been following these articles you should have a fully monetized squeeze page system and follow up emails series set up. Start implementing the traffic methods above and put as many people as possible through your sales funnel. Remember to track your conversion rates, so you can focus on the traffic sources that works best for you. Read the “Free Traffic Secrets” ebook for more ideas on how to drive traffic to your squeeze page.
In my next article I’m going to go into more depth on the conversion tracking, showing you how you can easily split test your way to better results from any traffic source. And I’m going to give you the skinny on a few advanced traffic generation methods.
Got Any Questions Or Comments?
Please leave a blurb below if you have any questions about some of the traffic methods, a comment on the article – or maybe there is a particular traffic generation method you want me to talk about next time? Thanks for reading – I hope you found the information useful.