In last week’s list building article I was discussing how to drive massive amounts of traffic to your squeeze page. Though very effective, the traffic sources I listed were also very beginner friendly. Today I’m going to take it to the next level and show you have to drive even more traffic, with some more advanced resources – note that these aren’t supposed to replace the resources in the last article, they are meant to be add-ons to your overall traffic strategy.
But before we get started on that we need to take a close look at your conversion tracking…
Conversion Tracking & Split Testing
Hopefully you have set up your conversion tracking after reading last week’s article. As I mentioned there are a couple of reasons why you want to pay close attention to your conversion tracking stats, let’s take a close look at two of them…
1. With proper conversion tracking you know the exact cost of one new subscriber to your list. If you (on average) pay 25 cents per subscriber at source A, and 50 cents at source B – you of course want to focus your advertising budget on source A (all other thing being equal).
But since you have monetized your sign up process and have a good auto responder follow series – you also know roughly how much money you make from each new subscriber going through your follow up series.
So if you earn $1 per person going through your follow up series (that’s a very realistic number btw), and we take a look at the example above – you would of course keep purchasing as much traffic as you can from both source A and B, for as long as the conversion rates and earnings stays up.
And that’s the beauty of doing proper conversion tracking and knowing your numbers. You can pretty much automate (pay for) most of your traffic generation and still be in profit – and that leaves you with time for testing and tweaking your pages, emails etc. to improve your conversions and earning, and for developing new systems and products.
2. But just because you are in profit doesn’t mean you should be satisfied. You should use your conversion tracking to continuously improve your squeeze page. That way you can raise you conversion rates, decrease your cost per subscriber and in turn allow you to build your list faster, for bigger long term profits.
What you want to do is run some simple split tests on your squeeze pages. I’m not talking about advanced taguchi testing, although you can do some pretty advanced stuff with a free Google Analytics account – I’m talking about simple A/B split tests, here’s what you want to do:
- Make two versions of your squeeze page (for each different traffic source). Rotate the two pages so each of them get 50% of the traffic. This is very easy to manage using Hitsconnect as they have both have conversion tracking and rotators.
- You want to test simple changes, like a different headline, changing one of the bullet points, changing the font style or background colour etc. You ONLY want to split test one thing at a time, otherwise you won’t know what is causing the change in conversion rates.
- When you have collected enough tracking stats to determine e.g. which headline is converting the best. You toss out the losing squeeze page and keep the winner.
- Then you try to beat the winner by creating a new squeeze pages testing something else, like changing a bullet point.
This sort of split testing is an ongoing process, that will continue to improve your conversion rates and thus both speed up your list building and earn you more money.
If you want to know more about conversion tracking, I recommend that you download this free ebook “Tracking Your Way To Profits“.
And now it’s time to start generating even more traffic to your squeeze page…
Step 1: Using JV Giveaways
I have been using JV giveaways for years, and as a result I have added thousands of new subscribers to my lists. Contributing to a giveaway is one of the fastest and most effective list building techniques I know of.
Essentially a giveaway is a huge co-registration/list building JV… All the contributers upload a gift and then promote the event to their existing lists. The members, who sign up for the giveaway, can then browse all the gifts, and if they find something they like, they need to sign up for that particular contributors list to get the download link. As a general rule gifts will rank by the number of referrals contributors put in – and the higher your rank is, the more subscribers you will likely get from the event.
If you have followed the steps in the first two articles, it should be easy for you to get started using JV Giveaways. The squeeze page set up and follow up series are perfect for this – and as you build your list using the other traffic methods, you can leverage that list to rank well in the giveaways, and thus bring in even more subscribers.
Power Tip: You want to be on the first page of the giveaway, but you don’t want to put more of your own subscribers in there, than absolutely necessary to achieve it. I tend to use safelists and list builders a lot when promoting giveaways. That way I can still build my gift rank and get a lot of new subscribers, without having to share my existing list with all the other contributors.
Here are a couple of recommended JV Giveaway resources.
JV Giveaway Secrets an excellent free to join site with some good information on how to best use giveaways. But the main reason I’m recommending it, is that they will also keep you updated on new giveaway events that are worth contributing to.
My Giveaway Secrets a great ebook by my good friend Derrick VanDyke. It’s an excellent step-by-step guide for people who want to start using giveaways to build a profitable email list. You can read more about the book and Derrick’s affiliate program here “Giveaways, Paypal Payments & More“.
Step 2: Using Article Marketing To Build Your List
Article marketing is a long term strategy that can build a consistent flow of traffic to your squeeze page. Here’s how it works:
You write some short 400-600 word articles on the same topic as your squeeze page, free gift and follow up series. Whatever you write about make sure it does not read as a sale letter, your articles should be purely informative. If you don’t want to write your own articles you can do like me, and go to somewhere like elance.com to find a ghost writer.
When webmaster and ezine publishers look for free content to reprint on their websites and in their newsletters, they turn to the article directories. In exchange for the free content, the publishers agree to leave the article intact and include your resource box. This is where you get your traffic… Every time someone reprints one of your articles, your resource box is included, with a link to your website. Because the article directories often have a good search engine rank you are also likely to get some search traffic to your articles – provided that you write about a topic people actually search for (and use a headline + keywords that are optimized for the search engines).
The key to getting good results from article marketing is to write an awesome author resource/bio box. This is an incredibly crucial part of the system, that you need to spend some time on. Don’t waste the efforts of your article writing by slapping down an ineffective bio box like,
Joe Schmo is an expert in golf. Click
here to find out more info on golf
Consider the author resource box like an ultra-small salespage where your one goal is to get that reader to click on your link. You only have a few sentences to hook the reader with curiosity and then give him a powerful reason why he should click on your link.
In our example, I would probably use something similar to the following:
Joe Schmo is a golfing expert who recently developed an
eCourse that details a step by step process for adding greater
distance to your long drives. If you are interested in learning
more about his “5 Ways To Add Distance To Your Drives” eCourse
and shedding strokes of your game, please go here:
Power Tip – The 2 Part Strategy: Consider breaking your articles up into two parts. You can then post the first part to the article directories (include “Part 1″ in your headline) – in your resource box you then people to click the link to get part 2 of the article. If you articles are good, that will give your click trough rate a significant boost. You can either post part 2 on your blog (which would then have some form of lead capture on it) – or you can send them to a squeeze page where they opt-in to get part 2 (and probably another freebie to convince them to part with their contact details).
Step 3: Using Your Blog To Build Your List
Using a blog is the absolute easiest way to rank well in the search engines. Set up a WordPress blog and start posting articles on the niche topic you are trying to build your list in. I’m not going to write a whole lot about how to set up your blog and get traffic to it – I’ve already covered that in this article: How To Setup A Profitable Blog
The key is to convert some of the search engine and web 2.0 traffic, your blog will be generating, into subscribers for your list. I know I’m a bit biased But the most effective way I know of, is to add a Floating Action Button with an optin form to your blog. You can see the FAB script in action over at Mike Paetzold’s blog
If you want to learn more about blogging I highly recommend these resources:
Step 4: Building Your List With PPC Advertising
I’ve saved Pay Per Click (PPC) advertising for last, because it’s one of the hardest traffic generation methods to master – also I don’t use PPC very much, so I’m by no means an expert. But it deserves to be mentioned because it can, without a doubt, be one of the fastest and most cost effective ways to build a list. If you want to learn a bit more about PPC advertising I recommend that you download this free ebook: Adwords Made Easy
I’ve seen a lot of people waste a ton of money on Adwords, because they rushed into something they didn’t really understand. Here are a couple of warnings you need to pay attention to, before you start your first PPC campaign.
- Remember that you pay for every click – it does not matter if people subscribe or not. Use the other traffic source to make sure you have a squeeze page with a decent conversion rate before you start running it in Adwords.
- Figure out what you earn on average per subscriber going through your one time offers and follow up series. That number along with your conversion rate will determine the maximum you want to pay per click. For example, if you have a 50% conversion rate and you earn $1 per new sub you could afford to pay up to $0.50 per click and still break even.
- Google will assign a quality score to your landing page – basically the better your quality score, the less you have to pay per click. The short squeeze page we have been using so far is not that good for PPC campaigns. What you can do is take that page and add an article beneath it (the article needs to relate to the keywords you use in your campaign)
If you really want to get into PPC advertising I highly recommend seeking out Perry Marshall, he is THE authority on PPC advertising.
So Was That All The Traffic Sources
Nope… Not by a long shot. As I have said before there are hundreds if not thousands of ways to generate traffic to your squeeze page. What I have highlighted here, and in the last article, are the methods I use the most. As a list builder the key is to look at all the different traffic generation methods and think, “hmmm… how can I use this to build my list?” And again, I highly recommend that you also read the Free Traffic Secrets.
What You Have Now & What Is Coming…
We are approaching the end of this this article series. If you have been following my suggestion so far, you should now have a fully monetized squeeze page system, a great follow up series and a steady stream of traffic that converts into new subscribers. Your job is to keep that flow coming and to keep testing and tweaking, so you can keep increasing your conversion rates and earnings.
With a constantly growing list of subscribers you are well on your way to true internet marketing success – in the final article in this series, I’m going to discuss how you can leverage that list to get in on juicy JV deals, create your own products etc. This is where we start talking about getting “filthy rich” on the internet. Stay tuned for the next article
Got Any Questions Or Comments?
Please leave a blurb below if you have any questions about some of the traffic methods, a comment on the article – or maybe there is a particular aspect of JVs and product creation you want me to talk about in the next article? Thanks for reading – I hope you found the information useful.